The World Food Forum 2024: Good food for all, for today and tomorrow.

Call for designs: 2024 World Food Forum merchandise

Call for designs: 2024 World Food Forum merchandise

Attention aspiring artists, creatives and studios worldwide! The World Food Forum is thrilled to announce the first-ever open call for the design of our 2024 merchandise. This is your chance to leave an indelible mark on a global stage, shaping the visual identity of an event dedicated to "Good food for all, today and tomorrow."


  • Individual artists  must be up to 35 years old.
  • Artists within a studio must be up to 35 years old.
  • Open to local studios and individual artists from around the world.


Content Restrictions

Designs must not contain elements of racism, pornography, discrimination or violence of any form. Adherence to copyright laws is crucial; do not use copyrighted material without proper authorization.



Designs should reflect the essence of sustainable and inclusive agrifood systems, with consideration to healthy diets for a healthy planet.


Design Format

Designs/illustrations must be adaptable for use on various merchandise, including a cotton tote bag, an aluminium bottle, a cotton t-shirt, a notebook, customized pins and lanyards. Ensure the design is versatile and looks appealing on different materials.


Color Palette

The design should primarily be created against a neutral, white background (hex code #ffffff) to seamlessly integrate with the chosen merchandise. The designs must use the World Food Forum official color palette*, indicated at the bottom of this article.


Submission Guidelines

  • Artists and studios can submit UP TO three design variations.
  • High-resolution files in commonly used formats (e.g., PDF, PNG, or high-quality JPEG) are required for submission.



Provide a brief artist statement or studio profile along with each design submission and explain how the design aligns with the theme.



Submit your design(s) by 26 March 2024, 23:59 CET. Late submissions may not be considered.


Selection Process

Criteria for judging include creativity, alignment with the theme and adaptability to various merchandise.



  • Invitation to the World Food Forum flagship event in Rome, Italy in October 2024.
  • Exposure through FAO/WFF channels, and possibly collaboration opportunities.
  • Designs will be used in over 30,000 pieces of merchandise given throughout the flagship event week.



Provide clear contact details for submissions and inquiries (Name and email).


Intellectual Property

The chosen designs will be credited on each piece of merchandise and use outside of the merchandise (screens throughout the FAO building) will also be properly credited.

Submit your masterpieces to [email protected] and be part of this opportunity to showcase your talent on a global stage! Let your creativity inspire positive change in the world of agrifood systems. Good luck!


*World Food Forum official color palette